The American Booksellers Association has announced that author, journalist, and former national evening news anchor Dan Rather will serve as the 2020 spokesperson for Indies First, ABA’s national campaign in support of independent bookstores that takes place on Small Business Saturday, November 28.
In recent weeks, legendary news anchor Rather has been promoting independent bookstores via his Twitter account. In a range of social media assets and accompanying text created to promote Indies First, Rather encourages everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday. Rather will be tweeting in the days leading up to the celebration as well as throughout the day on Small Business Saturday.
Publishers have also joined in the celebration of Indies First. Log into BookWeb to see a range of special offers for booksellers.
A national Indies First event featuring Rather will take place on Wednesday, December 2, at 7:00 p.m. ET on Zoom. “In my many travels over the years, I have often sought out independent bookstores because you can learn a lot about a place from its bookstores,” Rather said. “These are often idiosyncratic and surprising places, the kinds of uniquely local institutions that tie communities together.”
Booksellers can share the registration link with their customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism (Algonquin Books), a bestselling collection of essays. A graphic novel adaptation from First Second will publish in February 2021.