Checks to Be Mailed to Constant Contact Subscribers

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American Booksellers Association members participating in the Constant Contact affinity program will begin receiving rebate checks sometime next week. The checks are being sent to current bookstore members that paid for Constant Contact e-mail marketing services between April 30, 2007, and April 30, 2008.

A bookstore's rebate is equivalent to an average of the monthly fee paid to Constant Contact over the 12-month period. The monthly fee is based on the number of unique addresses on a bookstore's mailing list.

Constant Contact enables booksellers to easily create professional looking e-mail newsletters, collect visitor e-mail addresses and information about customer interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.

Through the Constant Contact Learning Center, which includes articles on best practices, live webinars, and recorded tutorials, booksellers will have all of the resources they need to grow their businesses through the power of e-mail marketing and surveys.

New Constant Contact subscribers can sign up today for a 60-day free trial without risk or obligation, and no credit card is required. When booksellers join Constant Contact as paid subscribers, they automatically become eligible for next year's rebate.

Members with questions about this year's Constant Contact rebates should contact Margaret Bartolini , assistant to ABA's controller. Questions about using Constant Contact should be addressed to Constant Contact customer service at (800) 221-2701.

Other ABA Business Management Products and Services designed to help independent booksellers compete in a changing marketplace include discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more. Questions about ABA Member Services should be directed to ABA's Jill Perlstein jill@bookweb.org or (800) 637-0037, ext 6642.