Checks on the Way to Constant Contact Subscribers

American Booksellers Association members participating in the Constant Contact affinity program will begin receiving rebate checks this week. The checks are being sent to current bookstore members that paid for Constant Contact e-mail marketing services between April 30, 2006, and April 30, 2007.

A bookstore's rebate is equivalent to an average of the monthly fee paid to Constant Contact over the 12-month period. The monthly fee is based on the number of unique addresses on a bookstore's list.

Constant Contact enables booksellers to easily create professional looking e-mail newsletters, collect visitor e-mail addresses and interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.

ABA's business affinity programs, designed to help independent booksellers compete in a rapidly changing marketplace, include discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more.

Questions about Constant Contact rebates should be addressed to ABA Marketing Director Jill Perlstein at [email protected].