Countdown to "Independent Muggles for Harry Potter" Sweepstakes

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There's still time for American Booksellers Association member bookstores to add to the excitement of their celebrations for the July 21 release of Harry Potter and the Deathly Hallows (Scholastic) by offering customers a chance to win a trip for four to London through the "Independent Muggles for Harry Potter" Sweepstakes. Materials to promote the contest, including point-of-purchase displays, entry coupons, adaptable artwork, and more, can be downloaded from the "Independent Muggles" Sweepstakes page on

Customers enter the giveaway by completing an entry coupon that booksellers collect in-store at midnight parties or at other special events marking the release of the final installment in J.K. Rowling's record-breaking series. Entry coupons, which can be easily reproduced to create as many as a store needs, may be collected from July 20 at 10:00 p.m. ET to July 24, 11:59 p.m. ET. Booksellers should not accept entries completed at other times.

At the conclusion of the sweepstakes, coupons should be mailed to the American Booksellers Association, Attn.: Meg Smith, 200 White Plains Road, 6th Floor, Tarrytown, New York 10591. All entry coupons must be received no later than August 2, 2007. A promotion firm, Promotion Mechanics, Inc. will choose the winner, who will be announced in Bookselling This Week.

Questions should be addressed to Smith at