Following up on bestselling author Dan Heath’s successful opening plenary at last week’s Winter Institute, which featured insight and best practices from Decisive: How to Make Better Choices in Life and Work, Crown Business has announced a special program for indie booksellers who would like to network and build stronger ties with other local businesses. Decisive was co-written by Dan and Chip Heath, the authors of Switch: How to Change Things When Change Is Hard (Crown Business) and Made to Stick: Why Some Ideas Survive and Others Die (Random House).
Under the program, ABA member bookstores can submit the names of up to three local businesses that they would like to receive a complimentary copy of Decisive. All shipments of the complimentary copy will be fulfilled by Crown Business, which will not be directly soliciting special sales from these contacts.
Booksellers can submit the names of businesses online, and sign-ups for the program will close on February 21.
“We have been hearing for some time from member bookstores that their partnerships with other community businesses are becoming increasingly important to the growth and profitability of their businesses,” said ABA CEO Oren Teicher. “The business and practical applications discussed in Decisive are valuable to businesses of all kinds, and this initiative gives indie bookstores an opportunity to introduce themselves to their fellow local businesses while, at the same time, solidifying their identity as a source of relevant and insightful content.”
Once the complimentary copy of Decisive is received, bookstores can follow up in a variety of ways. It’s expected that a number of stores will continue with additional business-to-business sales, the establishment or expansion of business book reading clubs, or coordinated local first events or marketing efforts, among other initiatives.
“We are extremely grateful to Dan and Chip, and to Crown Business, for supporting such a flexible and inclusive plan,” said Teicher. “And we encourage booksellers to participate and expand their community ties with fellow local businesses.”
Booksellers can e-mail ABA Content Officer Dan Cullen with questions or for more information.