Don’t Miss Out: “Find Waldo Local” Signup Ends Friday

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This Friday, March 22, is the deadline to pre-register for Find Waldo Local 2013 (FWL), the July community-wide celebration of the uniqueness, fun, and strength of local businesses, co-sponsored by Candlewick Press and the American Booksellers Association. The hundreds of booksellers ranging from Madison, Connecticut, to Vancouver, Washington, who participated in the first Find Waldo Local scavenger hunt promotion couldn’t say enough good things about the celebration, which was enthusiastically embraced by their retail partners and children and adults throughout their communities.

For this year’s event, Candlewick will send up to 300 host bookstores a free kit (value $120) that includes Waldo standees and window clings for participating businesses; free prizes for Waldo seekers; templates for media outreach; social media assets to rally the community; and reproducible checklists, posters, bag stuffers, and more.

To participate, stores must agree to place a 40+ copy Waldo supporting order (special terms apply), dedicate a store window and/or in-store display to FWL during July 2013, and host a grand celebration event at the end of the promotion.

More details are available here. To pre-register, visit Questions should be addressed to