E-commerce Update: Conversion Rate Sees Slight Dip

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Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.

Below is a seven-day comparison of the e-commerce conversion rate for all IndieCommerce (IC) and IndieLite (IL) stores. The conversion rate is the percentage of visitors to websites that complete a purchase online.

When comparing the two periods, last week (blue line) had an average conversion rate of 7.79 percent vs. the previous week (orange line) at 8.16 percent. This represents a 4.58 percent decrease. As you can see in the graph, the conversion rate fluctuates hourly, but when aggregated can give some insight into trending customer demand for purchasing books online.

Graph showing ecommerce conversion rate

During the same comparison period, we also saw a slight decrease (2.32 percent) in the number of users to IC and IL websites.

Graph showing visits to indie bookstore ecommerce sites

We’ll continue to update these numbers in the coming weeks.