Entrepreneur Press Sweepstakes Launches October 7

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On October 7, Entrepreneur Press launches its There's No Business Like Sports Business Sweepstakes, to publicize The Business Playbook: Leadership Lessons From the World of Sports by sports marketer Brandon Steiner. Book Sense booksellers and their customers could each win a Grand Prize: a chance to meet a Hall of Famer (and game tickets) for the sport of their choice.

Promotional materials including a 9" x 12" counter easel, entry cards, removable stickers for placement on the book jacket, and insert entry forms for placement inside the book were sent in the September White Box. The promotion ends April 7, 2004.

To enter the bookseller sweepstakes, stores with Book Sense should send Entrepreneur Press a photo of their Playbook display by November 15, and it will be entered in a random drawing among participating booksellers to win a chance to attend a pro game of their favorite sport and to meet a Hall of Famer. Photos should be sent electronically to lharvey@entrepreneur.com or mailed to Leanne Harvey, Entrepreneur Press, 2445 McCabe Way, Irvine, California, 92614.

For more information about sweepstakes, contact Harvey at lharvey@entrepreneur.com.

To order copies of The Business Playbook: Leadership Lessons From the World of Sports, contact NBN at (800) 462-6420.