Extra! BACARDI Mixers & Book Sense Book Club Sweepstakes Kits Still Available

Bacardi Mixers Book Club displays and party kits are still available. Participating Book Sense bookstores that would like to receive additional kits and stores wishing to join the promotion should send requests to Jill Perlstein, ABA director of marketing, at [email protected]. Materials supplied by Bacardi include a point-of-sale entry box with tear-pads, a poster, and a BACARDI Mixers Book Club party kit, which can be used for individual store events and includes glasses, coasters, drink charms, free BACARDI Mixers, and more.

The BACARDI Mixers & Book Sense Book Club Sweepstakes Display at Changing Hands Bookstore in Tempe, Arizona.

Booksellers across the country are participating in the sweepstakes promotion, which provides a great opportunity for independent bookstores to draw people who buy books into their stores.

Jake Reiss of The Alabama Booksmith in Homewood, Alabama, has scheduled a Bacardi Party for Sunday, August 24, and has enlisted the help of the "Books" columnist at The Birmingham News to publicize and cover the event. Reiss told BTW, "We point out the promotion to every book club customer, and the reception has been total…. Book groups represent a huge portion of our business. We dedicate a whole wall in our store to display the titles some 20 groups buy from us. With 6,000,000 reading clubs in the country, we're not getting our share -- even with all we do. This Bacardi promotion could bring in a number of new groups."

Book club participants at Georgia's Chapter 11 Bookstores will be able hear about the titles other groups are reading at big book club parties scheduled for the end of August at each of its stores. "We have a fairly extensive mailing list of book clubs, so the extra kits would come in handy," said Teresa Huggins of Chapter 11. "Our marketing team and employees are very excited about this."

The BACARDI Mixers sweepstakes runs from July 14 - September 30 and offers customers the chance to win a year's supply of Book Sense books for the winning club (10 copies of 12 Book Sense 76 selections) and BACARDI Mixers. Additionally, for second prize, 10 customers will win a $25 Book Sense gift certificate, and, for third prize, 10 customers will win a $10 Book Sense gift certificate.

The bookstore where the winner entered the sweepstakes will receive two airline tickets to anywhere in the U.S. from Delta Airlines.

Children's and college bookstores should not participate in this promotion.