HarperCollins Offers New Promotional Fund for Indie Accounts

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The HarperCollins Promotional Fund (HCPF), announced this week, makes additional marketing dollars available to independent retailers for the company’s 2015 fiscal year (July 1, 2014, to June 30, 2015).

Qualifying accounts that promote HarperCollins titles throughout the year will have access to the fund in addition to their earned co-op pools. The program is designed to simplify the co-op process and promote creative merchandizing of HarperCollins adult and children’s titles.

“We highly value the growing channel of independent booksellers and recognize them as trusted partners in helping us connect our authors with their readers,” said Josh Marwell, HarperCollins’ president of sales. “We know that indies play a huge but sometimes under-valued role in local communities, and we want to support their extraordinary efforts in building buzz around books.”

All co-op and new promotional funds will be paid out on a quarterly basis, eliminating the need to submit claim forms.

The deadline for accounts to sign up for the HarperCollins Promotional Fund for Independent Retailers is August 31, 2014.

ABA member booksellers are encouraged to click here to learn more (a BookWeb user name and password are required). For additional information and to sign up, stores should contact their HarperCollins sales rep or the HarperCollins Customer Service Department at (800) 242-7737.