#HarperCollinsLovesIndies Initiative Lets Booksellers Give Virtual Store Tours on Facebook Live

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There is still one taping date available — Saturday, December 29 — for the #HarperCollinsLovesIndies initiative, the 2018 Facebook Live video program from HarperCollins that allows participating booksellers to give viewers and potential customers a virtual tour of their bookstores on selected Saturdays throughout the year.

FB Live logoAs part of the initiative first introduced in 2017, the publisher invites a new bookseller to share a video on Facebook Live every Saturday; in about 20 minutes of screen time, the featured bookseller introduces themselves and store staff, gives a behind-the-scenes view of store operations, discusses upcoming events, shares staff picks, and answers questions posted by commenters.

This year, to help publicize booksellers’ videos, the American Booksellers Association has been sharing them with its 44,000 followers on its Facebook page and IndieBound Facebook page. HarperCollins has also been helping bookstores plan their Facebook Live events this year by sending a “best practices” guide in advance of taping.

Booksellers looking to sign up for the remaining taping date on December 29 should e-mail HarperCollinsFBLive@harpercollins.com. Only a smartphone with an Internet connection and the Facebook app are needed to participate. To see Facebook Live videos posted throughout 2017 and 2018, browse the #HarperCollinsLovesIndies hashtag on Facebook. Here are all of the 2018 Facebook Live videos so far:

Rediscovered Bookshop, September 1, Boise, Idaho

Winchester Book Gallery, August 25, Winchester, Virginia

Next Page Bookstore, August 18, Frisco, Colorado

Dragonfly Books, August 11, Decorah, Iowa 

Beagle and Wolf Books & Bindery, August 4, Grand Rapids, Michigan

Writer’s Block Bookstore, July 28, Winter Park, Florida

Schuler Books, July 21, Grand Rapids, Michigan

World’s Only Curious George Store, July 14, Cambridge, Massachusetts

Raven Book Store, July 7, Lawrence, Kansas

Breakwater Books, June 30, Guildford, Connecticut

Joseph-Beth Booksellers, June 23, Cincinnati, Ohio

Trident Booksellers & Café, June 16, Boston, Massachusetts

Flintridge Bookstore & Coffeehouse, June 9, La Cañada Flintridge, California

Odyssey Bookshop, June 2, South Hadley, Massachusetts

Island Bookstore, May 26, Duck, North Carolina

Whitelam Books, May 19, Reading, Massachusetts

Cabot Street Books, May 12, Beverly, Massachusetts

Third Street Books, May 5, McMinnville, Oregon

R.J. Julia, April 28, Madison, Connecticut

Alabama Booksmith, April 21, Homewood, Alabama

Curious Iguana, April 14, Frederick, Maryland

Oblong Books & Music, April 7, Rhinebeck, New York

WORD Bookstore, March 31, Jersey City, New Jersey

Page & Palette, March 24, Fairhope, Alabama

Devaney, Doak & Garrett Booksellers, March 17, Farmington, Maine

Downtown Books, March 10, Manteo, North Carolina

Old Firehouse Books, March 3, Fort Collins, Colorado

Tattered Cover Book Store, February 24, Denver, Colorado

Mrs. Dalloway’s Literary and Garden Arts, February 10, Berkeley, California

Belmont Books, February 3, Belmont, Massachusetts

Wellington Square Bookshop, January 27, Exton, Pennsylvania

Card Carrying Books & Gifts, January 20, Corning, New York

Liberty Bay Books, January 13, Poulsbo, Washington

One More Page, January 6, Arlington, Virginia