Hear All About Audiobooks at ABA’s Upcoming Marketing Meetup
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On Thursday, October 17, at 11:00 a.m. EDT, the American Booksellers Association will host its next Marketing Meetup, which will look at marketing Libro.fm audiobooks. ABA affinity partner Libro.fm enables independent stores to sell digital audiobooks through a co-branded experience.
The meetup will cover the following:
- Selling Libro.fm audiobooks and audiobook gifts during the holidays
- Libro.fm’s Real People Monday promotion (also known as Cyber Monday)
- An audiobook Q&A with Libro.fm and participating booksellers
Guest speakers will be Nick Johnson from Libro.fm, Paul Hanson of Village Books, Suzanne Droppert of Liberty Bay Books, and Jennifer Wood of East City Bookshop.
ABA offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both.