On Thursday, October 17, at 11:00 a.m. EDT, the American Booksellers Association will host its next Marketing Meetup, which will look at marketing Libro.fm audiobooks. ABA affinity partner Libro.fm enables independent stores to sell digital audiobooks through a co-branded experience.
The meetup will cover the following:
- Selling Libro.fm audiobooks and audiobook gifts during the holidays
- Libro.fm’s Real People Monday promotion (also known as Cyber Monday)
- An audiobook Q&A with Libro.fm and participating booksellers
ABA offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both.