"Here's What You Just Did," available on BookWeb.org in flier and poster formats in both generic and editable versions, has emerged as one of the most popular marketing materials developed for IndieBound.
"Here's What You Just Did" clearly enumerates for customers what they have accomplished by shopping at an independent business. And, because the copy encompasses all indie businesses, it has become a key tool for booksellers who are reaching out to other locally owned businesses and independent business alliances in their communities.
Barbara Theroux of Fact & Fiction in Missoula, Montana, downloaded "Here's What You Just Did" from IndieBound's Bookseller DIY and personalized and printed a flier for every business on her block soon after returning from BookExpo America. When delivered along with a copy of the "Declaration of Independents," an IndieBound button, and a window sticker, the response from her neighboring businesses was, she said, "very excited! The next day there were requests from other businesses ... nothing like the power of a good idea."
And for this year's Independents Week celebrations in Tampa, Florida, Carla Jimenez of Inkwood Books, is creating a customized "Here's What You Just Did" poster for each member of the Tampa Independence Business Alliance member. (See related story.)
IndieBound has been designed to promote all of the great attributes unique to indies, and "Here's What You Did" provides customers with a snapshot of what their shopping choices mean for their communities.
"Here's What You Just Did" is available in six file types, from Illustrator and EPS files for experienced designers to Acrobat files (PDF) files that can be viewed and printed by anyone who has the free Adobe Acrobat Reader. An editable PDF allows booksellers to key in the name of their store, of another local indie business, or business alliance, and print as many copies as needed. Blank files also enable users to stamp or edit in a store's name or IBA in their graphics editor of choice.
Both the generic and editable versions can be printed in two sizes: 17" 22" or 8-1/2" 11".
Here's what "Here's What You Just Did" says:
|Thanks for shopping at this
|Here's what you just did!|