How Independent Bookstores Are Driving Online Sales

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While bookstores around the country have had to close their doors due to the coronavirus, many have shifted their focus to online sales. 

According to the IndieCommerce team, browsers on indie bookstore websites are more likely to purchase a book online than ever before, making it more important than ever to drive customers to indie bookstore websites.

Here are some of the ways stores are boosting their business online:

Hosting Virtual Events 

Recreating the Browsing Experience Online

Partnering With Authors

Communicating With Customers

Sharing Their Store’s Story and Struggles

  • Booksellers currently fundraising should share their store’s history and current challenges on their website to give customers an idea of their store’s value to the community. City Lights in San Francisco did so here.