Independent Bookstore Day Catalog to Go Live January 15

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Independent Bookstore Day logoThe official 2020 Independent Bookstore Day catalog will go live on Wednesday, January 15, at The catalog features exclusive, literary-themed merchandise and giveaways for booksellers to showcase on Independent Bookstore Day 2020 (IBD), Saturday, April 25. Stores will have until Monday, February 3, to place their orders.

The IBD team is working closely with publishers and authors to make available exclusives items from Amor Towles, Ottessa Moshfegh, Jon Klassen, Dav Pilkey, Shea Serrano, and others. Bookstore Day tote bags will also be available for ordering soon on the Bookstore Day website.

At this month’s Winter Institute in Baltimore (January 21–24), booksellers can preview some items from the IBD catalog and have all their questions answered at the Independent Bookstore Day table at the Consultation Station.

Booksellers can also attend the Independent Bookstore Day panel session on Friday, January 24, from 3:00 p.m. to 4:00 p.m. in the University Ballroom at the Marriott. Attendees will learn:

  • How to order and make the most of the IBD exclusive merchandise
  • How to throw a party that will get people into your store
  • How to publicize your store’s party
  • How to take advantage of social media

Visit the Independent Bookstore Day website to learn more about the annual event; the “For the Trade” section includes a handy month-by-month planning guide, bookseller info and FAQs, and more. Watch Bookselling This Week in the coming weeks for more information about Independent Bookstore Day, or sign up for the IBD newsletter.