Independent Bookstore Day Marketing Kit Now Available

Here’s the latest news from Independent Bookstore Day (IBD):

Access the IBD Marketing Kit

Booksellers can download and print signs, book teasers, and shelf-talkers to promote the event in their stores, as well as images for social media posts.

What to Do: Getting Ready for IBD

• Start marketing in-store now! Hand out IBD bookmarks and put together displays with material from the IBD marketing kit above.
• Join ABA’s Marketing Meetup on April 1 to learn about planning for IBD (sign up for the Marketing Meetup mailing list at the bottom of this page to get the event link).
• Highlight your celebration plans in your April newsletter.
• Reach out to local media to share your plans for the day.
• Participate in the #BookstoreShoutOut social media campaign beginning April 6.
• Post on social media daily, and don’t forget to retweet and share; images of all the exclusive items are on the IBD website.
• Join the IBD Twitter party on Wednesday, April 21, at 4:00 p.m. ET by following @bookstoreday or #indiebookstoreday.
• Make sure your store is well-staffed on April 24!

Thanks to This Year’s IBD Sponsors

IBD is made possible by the generous contributions of industry sponsors, including:

• Penguin Random House
• Simon & Schuster, 2021 tote bag sponsor
• Ingram, distribution partner
• Lightning Source, printing partner
• HarperCollins, bookmark sponsor
• Sourcebooks, bookmark sponsor
• Arcadia Publishing, bookmark sponsor
• Turtle Point Press, bookmark sponsor
• Wiley, sticker sponsor
• HarperCollins, Literary Scholar level
• Diamond Distribution, Avid Reader level
• Catapult, Avid Reader sponsorship

Check out the latest IBD newsletter with special offers from HarperCollins, Workman, and Candlewick.

Booksellers with questions about the event can reach out to [email protected].