'Independent Muggles' Sweeps Entries on the Way to ABA?

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ABA member bookstores participating in the "Independent Muggles for Harry Potter" Sweepstakes, which concluded on July 24, should send all customer coupons to the American Booksellers Association, Attn.: Meg Smith, 200 White Plains Road, 6th Floor, Tarrytown, New York 10591. All entries must be received no later than August 2, 2007.

Customers were able to enter the sweepstakes for a trip for four to London by completing an entry coupon at participating stores beginning at 10:00 p.m. ET on July 20 and ending at 11:59 p.m. ET on July 24.

The firm Promotion Mechanics, Inc. will choose the winner, who will be announced in an upcoming edition of Bookselling This Week.

Questions about the sweepstakes should be addressed to ABA Marketing Coordinator Sarah Rettger at sarah@booksense.com.