Indie Next List E-Newsletter Signup Underway

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Members of the American Booksellers Association can sign up now to offer their customers a new monthly Indie Next List e-newsletter, powered by Shelf Awareness. The e-newsletter program officially launched last week, following a successful beta test with a group of ABA member stores of varying sizes.

The free store-branded newsletter, which will arrive in customers’ inboxes on the first Thursday of every month, will feature all of the month’s Indie Next List titles with bookseller quotes, “buy now” buttons that lead directly back to the sending store’s e-commerce site, and an interview with the author of the number-one pick.

Participation in the first year of the Indie Next List e-newsletter program is limited to the first 150 qualified stores to sign up; a store’s start date may vary depending on the number of signups for the program. During the sign-up process, booksellers will be required to upload their store logo and a CSV file of their e-mail list (instructions are on the form).

ABA members will retain ownership of their mailing lists, and customers will not be added to any other lists. Replies to the newsletter e-mail will go directly to the sending store.

Booksellers are encouraged to check out samples of the newsletter here and here and at the ABA booth at the regional trade shows.

To participate, stores should complete the sign-up form on and follow the directions to upload materials. Questions should be e-mailed to ABA Senior Program Officer Joy Dallanegra-Sanger.