IndieCommunication: Educational Opportunities and New Website Features

Here’s the IndieCommunication e-newsletter for Thursday, November 22:

Expand Your Understanding of IndieCommerce

The IndieCommerce Institute, to be held on Tuesday, January 22, in conjunction with the 2019 Winter Institute in Albuquerque, is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform. Attendees can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon seminars for $118. Each seminar will include step-by-step instructions for the topics covered. Lunch is included for ABA members who register for both sessions. Sign up for the IndieCommerce Institute now.

Two New Features: Multiple Wish Lists and Custom Checkout Panes

The multiple wish list feature places an “Add to Wish List” button alongside the “Add to Cart” button on product pages, search results pages, book lists, and more. This feature can be used in many different ways, such as for personal wish lists to keep track of books to read, wish lists to share with family and friends, gift registries, lists for donation book drives and book fairs, and more.

Stores now also have the option to create two custom checkout panes within the IndieCommerce checkout flow. For example, you could use one pane to solicit an e-mail address for a newsletter subscription during checkout and use the second one to offer free gift wrapping (with various paper options) with purchase.

Questions? Contact [email protected].

Join Us for a Marketing Meetup on Audiobooks

On Thursday, November 29, from 11:00 a.m. to 11:30 a.m. EST, ABA will present a discussion on marketing audiobooks. With Forbes calling audiobooks one of the publishing industry’s 2018 trends and a recent Publishers Weekly article highlighting the surging digital audio market in the U.S., there’s no better time to cover best practices from fellow booksellers.

Guest panelists include:

• Suzanne Droppert, Liberty Bay Books in Poulsbo and Bremerton, Washington
• Matt Norcross, Mclean & Eakin Booksellers in Petoskey, Michigan
• Mark Pearson, Libro.fm, a digital audiobook provider for independent bookstores

E-mail [email protected] to sign up for any of the upcoming meetups.

Booksellers are encouraged to send their thoughts, questions, or suggestions via e-mail to IndieCommerce staff at any time.

Past editions of IndieCommunication are available on the IndieCommerce Updates page on BookWeb.org.