On Thursday, April 9, at 11:00 a.m. ET, the American Booksellers Association will present a Marketing Meetup on virtual events.
With readers staying home and bookstores in various states of closure due to COVID-19, staying connected with customers and the local community is vitally important. Virtual events are quickly becoming one of the main ways to keep that connection. In this session, booksellers will hear from three guest speakers who have held virtual events recently, using three different platforms, and who will offer tips and recommendations.
Guest speakers will include:
- Liz Decker, Caprichos Books, Bel Air, Maryland
- Liz Hottel, Politics & Prose, Washington, DC
- Jessica Stockton Bagnulo, Greenlight Bookstore, Brooklyn, New York