On Thursday, February 27, at 11:00 a.m. ET, the American Booksellers Association will present a Marketing Meetup on Edelweiss360.
Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. In addition to driving foot traffic to stores, this new service aims to expand a store’s online ordering and pre-ordering capabilities to better compete with large online retailers.
The February 13 Marketing Meetup on marketing indie bookstores to schools has been postponed and will take place in March.
ABA offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the Meetup mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both.