On Thursday, March 26, at 11:00 a.m. ET, the American Booksellers Association will present a Marketing Meetup on marketing your independent bookstore to schools. There will be no Marketing Meetup on March 12.
In April, ABA’s Marketing and Technology Meetups will follow a regular schedule, with Marketing Meetups occurring on April 9 and April 23 at 11:00 a.m. and a Technology Meetup on April 14 at 2:00 p.m.
Beginning in May, ABA will begin experimenting with the meetup schedule, based on attendee feedback. ABA plans to hold one Marketing Meetup and one Technology Meetup each month. All meetups will be held on Thursdays at 2:00 p.m. to better help booksellers plan their attendance. The Marketing Meetup will be held the first Thursday of the month, while the Technology Meetup will be held the third Thursday of the month.