Kobo Launches Promotion on Lonely Planet’s USA’s Best Trips

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The first in a series of book-oriented promotions planned by Kobo for 2013 launched on Wednesday with the Lonely Planet eBook USA’s Best Trips: 99 Themed Itineraries Across America, a guide to the country’s most iconic road trips.

 The promotion, which runs from March 13 – 27, 2013, offers two options:

  • For New eReader Purchasers, Kobo is offering a free copy of the eBook with the purchase of an eReader between March 13 and 27. Learn more.
  • For Existing Customers or eBook Reading Customers, with or without devices, Kobo is offering 25 percent off the price of the eBook between March 13 and 27. Learn more.

Promotional materials — banners and store posters —for both offers are in the Booksellers DIY.

The Kobo.com homepage will feature a rotating banner on the offer for the duration of the promotion that links to an indie store finder. Stores are also encouraged to promote this offer via their social media outlets.

Questions about the promotion should be addressed to [email protected].