The American Booksellers Association has worked with Kobo to create a series of Kobo-branded in-store marketing materials that promote e-content and the free Kobo reading app (rather than devices). All stores in the Kobo program will receive these materials. Booksellers should be on the lookout for a specially marked mailing that will begin shipping next week.
The mailing will include:
- An acrylic stand to hold a copy of the Indie Next List
- Tear-off pad shelf-talkers, promoting the free reading app
- Window clings (“We sell eBooks. Ask inside.”)
- Book stickers (“Buy the Kobo eBook on our website.”)
As stores put these materials to use, they are asked to share their photos with the IndieCommerce team.