Through a partnership announced last month by the American Booksellers Association and Kobo, all ABA member stores will be able to offer their customers a full line of eReaders, eReading accessories, and eBooks from Kobo’s catalog of nearly three million titles. In addition, the program includes training for booksellers and in-store merchandising, as well as marketing, sales, and logistical support.
This week, ABA launched a new webpage — bookweb.org/solutions/Kobo.html — that gathers in one place all that member stores need to sign-up and begin promoting Kobo eBooks and eReaders to their customers.
Currently featured on the page are:
Information about Ingram Content Group, the exclusive distributor of Kobo eReaders to ABA members. A special launch incentive, available until October 20, 2012, includes free displays and demo devices, a cash bonus for participating, rebates for sell-through, and product returnability.
- An updated FAQ and other information about the Kobo partnership, Kobo devices, and the Ingram distribution program.
- A web form that begins the four-step sign-up process: complete the web form; download and return the Kobo Participation Agreement via fax or e-mail; sign the Kobo Branding Usage Agreement (ABA will contact booksellers when the agreement becomes available); and send web-ready store logo to firstname.lastname@example.org.
Tools and Resources
Kobo eReader device images and specs
DIY promotional materials
A sample press release for stores to adapt and send to local media
More information will be added in the coming days, including Kobo product display specs, suggested accessories, and publisher promotions.
Non-ABA bookstores that are interested in selling Kobo eBooks and eReaders can find information about joining ABA here.