Member Input Sought on Red & White Box Mailings

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As part of its continuing efforts to improve member services, the American Booksellers Association is asking booksellers to complete a short online survey regarding the monthly IndieBound Red Box and White Box mailings. A link to the survey was e-mailed to member stores by ABA Chief Marketing Officer Meg Smith on Tuesday, October 13, and is accessible here with a BookWeb user name and password.

The survey seeks to gather information about how stores are using the contents of the boxes. The Red Box contains a store's initial quantity of the latest Indie Next List fliers as well as other timely news and information from ABA and IndieBound. The White Box, which is sent to actively participating IndieBound stores, is filled with galleys, ARCs, and finished books provided by ABA Publisher Partners.

The deadline for survey responses is 5:00 p.m. ET on Wednesday, October 21. Each store should answer the survey once.

Booksellers with questions about the Indie Next List or about the survey should contact Smith at meg@bookweb.org, or at (800) 637-0037, ext. 6641.