Network With Your Customers on

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To help ABA member booksellers make the most of the social networking resources on, a tutorial specific to ABA members has been posted on BookWeb. The tutorial covers community basics, such as:

  • Creating your personal account
  • Locating your store using the map or the site search
  • Fleshing out your store's profile with pictures, store info, and more
  • Encouraging your customers to become "fans" of your store

"Involvement with should really be a no-brainer," said Rich Rennicks of Malaprop's. "Social media is fast becoming one of the nation's most popular hobbies, and is becoming one of the more interesting networks in cyberspace. So make your store's page cool: add images, tell some stories, get your customers signed up so they can brag on you, and pay it forward: Send some praise to stores you think are doing a great job. What goes around comes around!"

And with the holidays approaching, will be adding some exciting book-related features to the community, as well as some innovative ways to promote your store. Watch next week's BTW for details! --Matt Supko