New ABC Institute Videos Focus on Educator Nights, Author Events, and Social Media Engagement

Thanks to a grant from author James Patterson, all ABA member booksellers can take advantage of last month’s ABC Children’s Institute education offerings through a series of online videos of the event’s breakout sessions and plenaries. Videos of the three sessions described below were added this week to BookWeb’s ABA Education Curriculum page and are accessible at any time to booksellers with a BookWeb username and password. (Create a new account here; request your ABA member ID number here.)

In addition to videos and handouts from the Children’s Institute, the Education Curriculum page features videos and handouts from Winter Institute 2014, as well as resource materials from past ABA education programs arranged by topic, including management and operations; merchandising, sales, and marketing; technology; advocacy; and more.

 Check out this week’s new video files:

• How to Host a Successful Educator Night
  Booksellers and a school librarian offer ideas for enticing busy teachers and librarians to attend your store’s educator nights. Panelists sharing ideas for special offers, perks, and/or agenda items to draw them in are Becky Anderson of Anderson’s Bookshop in Naperville, Illinois; Meghan Goel of BookPeople in Austin, Texas; Kirsten Hess of Let’s Play Books! in Emmaus, Pennsylvania; Lauren Savage of The Reading Bug in San Carlos, California; and Rita Painter, librarian at Menchaca Elementary School in Austin, Texas.
  Watch the Educator Night video now.
   
• Expanding Your Author Events: In-Store and in the Classroom
  Publicists and booksellers discuss what you can do to entice publishers to send authors to your store, as well as how to work with schools to reach established audiences, develop community relations, and build prepublication sales. Participants include moderator Suzanna Hermans of Oblong Books & Music in Rhinebeck and Millerton, New York, and panelists Heather Hebert of Children’s Book World in Haverford, Pennsylvania; Amy Oelkers of Red Balloon Bookshop in St. Paul, Minnesota; Jennifer Corcoran, director of publicity at Little, Brown Books for Young Readers; and Jason Wells, executive director of publicity and marketing at Abrams Books for Young Readers.
  Watch the Author Events video now.
   
• Engaging Your Audience Through Social Media: A Conversation With Austin Kleon
  Austin Kleon, the author of Steal Like an Artist and Show Your Work! (Workman) and a keynote speaker at the 2014 SXSW Interactive Festival, talks to BookPeople’s Julie Wernersbach about strategies for building an audience, promoting and growing your business, and connecting with your community of book buyers in the age of Facebook, Instagram, Twitter, Pinterest, bloggers, and the whole digital environment.
  Watch the Kleon video now.