New Book Cash Promotion Begins

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Nutella® is teaming up with Book Cash, the nationwide program coordinated by the Properties Group, for a new promotion that offers consumers who purchase a jar of its hazelnut spread (13 oz. size or larger) a coupon to receive a $5 Book Cash check. The Book Cash check, good for $5 off the purchase price of a book, is valid until December 31, 2004. Booksellers must deposit Nutella Book Cash checks by January 14, 2005.

All Book Cash checks provide a list of participating retailers including "Book Sense Stores" and "Independent Bookstores with Book Sense," with the Book Sense toll-free phone number and the address to help consumers find locations. All ABA member stores with Book Sense are automatically part of the program; no registration is required.

Customers bearing the checks should begin appearing in stores in early July.

Booksellers should accept a Book Cash check as a personal check or a traveler's check and collect any other money due to complete the sale. The Book Cash check should then be deposited into the store's bank account. No part of the check can be redeemed by customers for cash. Store owners and managers are strongly encouraged to brief all frontline staff about the program to avoid confusion and insure a smooth consumer transaction. No check should be accepted more than two weeks after its expiration date.

Other Book Cash checks in circulation and their value and expiration dates are:

Book Cash Program Expiration Date Value
General Mills Cheerios and Chex Book Cash-In-Pack 1/1/05 $4
General Mills Super Valu Book Cash-Mail-In 1/1/05 $5
Trilegent Shopping Money 10/31/05 $10
Nutella Book Cash 12/31/2004 $5


Book Cash decals for display on a bookstore's front door or window may be requested from ABA Production Coordinator Linda Ford via e-mail at [email protected] or by calling (800) 637-0037, ext. 6644. It is also suggested that booksellers place signs in the store, particularly at the cash-wrap, noting "Book Cash Accepted Here."

Questions about the Book Cash promotion should be directed to ABA Marketing Director Jill Perlstein via e-mail at [email protected] or by calling (800) 637-0037, ext. 6642.