New Kobo Aura Black Friday/Cyber Monday and Holiday Price Drops

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Following last week’s announcement of a holiday price drop on the Kobo Aura HD, this week Kobo added two promotions just for the Kobo Aura.

For each Kobo Aura sold at no more than $99.99 during the Black/Friday and Holiday promotions and reported by the deadlines in the Kobo Reporting Tool, Kobo will pay retailers $38.

These promotions are exclusive to the Kobo Aura and do not include the Aura HD and Aura H2O:

Black Friday/Cyber Monday Aura Price Drop

  • Promotion price: $99.99
  • Valid Dates: Friday, November 28, through Monday, December 1
  • Deadline to report sales via the Reporting Tool: Monday, December 15

Holiday Aura Price Drop

  • Promotion price: $99.99
  • Valid Dates: Tuesday, December 9, through Wednesday, December 31
  • Deadline for reporting in the Kobo Reporting Tool: Thursday, January 15

Supporting documentation can include POS reports, photocopies, phone pictures of receipts, or any other document that indicates a device was sold at the promotion price during the promotion periods.