NPR Kobo Brand Campaign Underway

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Kobo eReaders and eBooks are featured in a national brand campaign on NPR that began on Monday, June 3, and will continue until the end of 2013. The Kobo spots will be heard on shows such as All Things Considered, Morning Edition, Weekend Edition, and Wait, Wait, Don't Tell Me.

NPR’s audience is indie booksellers’ customer base, and each of the campaign’s messages refers listeners to IndieBound.org for a list of stores selling Kobo devices and eBooks. A giant “Welcome Public Radio Listeners” banner on the IndieBound homepage directs visitors to a list of participating stores.

The campaign, which was announced at the end of May, is expected to bring new visitors to both store websites and bricks-and-mortar locations, so now is the time for booksellers to prominently display a link to information about who they are, what they sell, Kobo devices, and/or Kobo eBooks. An IndieBound “welcome” banner that can be posted to a store’s homepage is available in the Kobo section of BookWeb’s Designs and Downloads.

Now is also a great time to check the store’s Kobo device inventory. In addition to the NPR campaign, Kobo is supporting an upcoming summer Kobo Mini sale, and a Father’s Day Arc promotion began on Tuesday, June 4.  The Kobo Archive features past announcements and details about all promotions, and Father’s Day creative materials are in the Kobo section of Design & Downloads.

Whether or not ABA members that signed up for the Kobo program have begun promoting the availability of Kobo eBooks and/or devices online or in-store, their store names will appear on the IndieBound.org list. Those who want help getting started or in increasing promotion of the program should e-mail kobosupport@bookweb.org.