Booksellers can now order exclusive, literary-themed merchandise through the Independent Bookstore Day catalog; sign up for the event and/or place an order through the order form link by Friday, February 5.
This year’s exclusives include books by Stephen King and Joe Hill, Nikki Giovanni and Glory Edim, Jeff VanderMeer, Kawai Strong Washburn, Nigella Lawson, and many more.
Booksellers can also purchase the 2021 Bookstore Day canvas tote bag. These bags serve as an important marketing and publicity tool for Bookstore Day celebrations; purchase is not required to participate.
The 2021 Bookstore Day tote bags are sponsored by Simon & Schuster and wholesale for $40 for each multiple of 10 (price includes shipping). The suggested retail price is $10, but stores may set their own retail prices or use them as giveaways and prizes. Tote bags will ship mid-March and can be sold immediately; they will not be available for reorder. Booksellers must order tote bags by Wednesday, February 10. Tote bag orders can be placed on BookWeb.org.
While Independent Bookstore Day will not be mailing physical marketing materials other than bookmarks, booksellers are welcome to use the printable assets available on the event’s website. Bookmarks are set to arrive in mid-March and should be handed out with transactions during the month of April.
It is not necessary to order exclusive merchandise in order to participate in Independent Bookstore Day, which will be held April 24. However, stores that wish to participate must sign up to do so and must agree to celebrate in-store and/or online on Bookstore Day. Signing up ensures your store will receive all IBD information and marketing materials, and is included on the searchable map.
Booksellers with questions can reach out to firstname.lastname@example.org.