Order Now: Indies First Spokesperson Dan Rather Signs Bookplates for Indie Bookstores

Printer-friendly versionPrinter-friendly version

Dan Rather Indies First event

Author, journalist, and former national evening news anchor Dan Rather is the 2020 spokesperson for Indies First, the American Booksellers Association’s national campaign in support of independent bookstores that took place on Small Business Saturday (November 28).

A national event featuring Rather will be held on Wednesday, December 2, at 7:00 p.m. ET on Zoom. Booksellers can share the registration link with their customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism (Algonquin Books), a bestselling collection of essays. 

While supplies last, booksellers can also sign up now to receive bookplates signed by Rather. Stores may request the number of bookplates corresponding to the number of books ordered, up to 12 bookplates per store. Book orders can be placed with Workman Publishing or a wholesaler.

In promoting Indies First, Rather encouraged everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday. 

Publishers have also joined in the celebration of Indies First. Log into BookWeb to see a range of special offers for booksellers.

Assets to promote the December 2 virtual event on social media are available on BookWeb. Booksellers can also add a banner to their websites, which should link to an event page on the store's site that includes the event registration link, a button to buy the book, and/or a button to donate to the store. For IndieCommerce stores, see how to create an event and add a book and donation product to the event using the book lists feature. (See an example here.) Alternatively, IndieCommerce stores can embed the event registration link onto their site; see Marketing Assets to retrieve the embed link.
Learn more about Indies First on BookWeb, or send inquiries about Indies First to [email protected]. Booksellers and customers can follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.