Politics & Prose Sells Nearly 17,000 Books at 2019 National Book Festival

Printer-friendly versionPrinter-friendly version

The 19th annual Library of Congress National Book Festival, which took place Saturday, August 31, in Washington, D.C., was Politics & Prose’s sixth consecutive stint as the festival’s official bookseller.

NBF 2019 sales floor
A view of the sales floor at the 2019 National Book Festival

This year’s daylong event at the Walter E. Washington Convention Center featured presentations, panel discussions, family-friendly activities, and meet-and-greets. ABA Board Vice President Bradley Graham, who co-owns Politics & Prose with his wife, Lissa Muscatine, said P&P sold close to 17,000 of the more than 22,000 books they brought to sell at P&P’s pop-up store, which offered titles from the more than 100 featured authors, poets, and illustrators and was operated by 70-plus Politics & Prose staff members, along with publisher reps, local volunteers, and staff members from ABA and Ingram.

ABA's Kate Brennan, Ryan Quinn, Geetha Nathan, and CEO Oren Teicher
ABA's Kate Brennan, Ryan Quinn, Geetha Nathan, and CEO Oren Teicher

“It was another great festival, with crowds seemingly larger than ever before. The Library of Congress doesn’t do an official count, so hard to say exactly how many attended. But as in years past, those who attended, whether young, old, or in-between, showed infectious enthusiasm for the books, authors, and events that were offered,” said Graham. 

Some of the authors and public figures signing books, giving talks, and participating on panels on Saturday included Supreme Court Justice Ruth Bader Ginsburg, who drew some 4,000 people to her sold-out event; graphic novelist Raina Telgemeier; chef José Andrés; historians Henry Louis Gates Jr. and David McCullough; actor Matthew Gray Gubler; and big-name authors such as Barbara Kingsolver, Julia Alvarez, and Susan Choi. The full list of participating authors can be found on the Library of Congress website.
2019 NBF ABA banner
As in prior years, ABA created a custom banner for Politics & Prose's sales area that lists more than 2,500 member stores.
Along with ABA CEO Oren Teicher, three staff members from the American Booksellers Association were on hand to help P&P manage some of the display tables: IndieCommerce Specialist Ryan Quinn, IndieCommerce Senior Manager Geetha Nathan, and Membership Assistant Kate Brennan. 
“It was my first time and I wasn’t sure what to expect, but I was pleasantly surprised to see the huge turnout,” Nathan told BTW. “It was especially heartwarming to see young kids excited about their favorite author’s books, rushing to get on line to have them signed and to get their pictures taken with the author.”
Politics & Prose staff and volunteers from ABA and Ingram prepare for a busy sales day.
Politics & Prose staff and volunteers prepare for a busy sales day.
As it has for the past five years, ABA once again partnered with P&P by designing and helping to pay for the custom banners (which replaced the wallpaper format used in years past) that were put up around the book sales area, which listed the more than 2,500 member stores of ABA by city and state.
The sales area featured five 10-foot by 3-foot, pipe-and-drape-style banners that extended 50 feet on either side of one of the store entrances, and shoppers were given a flyer with the same design at checkout. 
Customers lined up in droves to browse the offerings on the National Book Festival sales floor.
Customers came in droves to browse the offerings on the sales floor.
Politics & Prose became the first independent bookstore to serve as the event’s official bookseller in 2014. The Library of Congress had previously worked with Borders and Barnes & Noble to sell titles by the festival’s authors, but P&P has done so every year since.