Registration Deadline March 1 for 2020 Find Waldo Local Campaign

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Booksellers can visit Bookweb now to register to participate in the ninth annual Find Waldo Local program.

The 2020 campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character. Hunts lead searchers through participating stores in their local shopping districts. Waldo hunters are eligible for prizes throughout the month at participating businesses, and celebrations will culminate in a closing party at the organizing bookstore.

ABA member stores have until Sunday, March 1, to sign up on BookWeb for the campaign, which is co-sponsored by Candlewick Press and the American Booksellers Association. Participation is capped at 250 stores.

Candlewick will once again provide bookstores with a toolkit containing everything needed to launch a Find Waldo Local event in their communities. The kit will include 25 mini Waldo standees, 25 window clings, 125 Waldo temporary tattoos, a Waldo poster, eight Waldo prize books, reproducible passports, $1 coupons, party activities, bag stuffers, and a sample pitch letter and press release as well as social media assets for Facebook and Twitter.

New this year, booksellers will receive a special mini Waldo standee that is dressed just a little differently from the others to see if eagle-eyed Waldo searchers can spot the difference.
Booksellers are invited to download the 2020 campaign brochure for full details and registration requirements. Further questions can be addressed to [email protected]