The American Booksellers Association will present a new Marketing Meetup for booksellers tomorrow, June 6. At the “Best Practices for Marketing Sidelines” meetup, participants will hear about best practices and general advice for marketing non-book items to customers.
All booksellers are invited to participate in these bookseller-led educational conversations, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate in this or future meetups can sign up on BookWeb.org.
During the Marketing Meetup on Thursday, June 6, at 11:00 a.m. EDT, guest booksellers will discuss best practices for marketing sidelines to customers, in light of the fact that non-book items account for an estimated 18 percent of bookstore sales. Booksellers will also talk about some popular non-book items and other less popular ones. Guest speakers will include Nicole Sullivan of BookBar in Denver, Colorado; Kim Saltzstein of Changing Hands Bookstore in Tempe and Phoenix, Arizona; and Zach Matelski of McLean & Eakin in Petoskey, Michigan, with additional information to be provided on behalf of Vroman’s Bookstore in Pasadena, California.
The following Marketing Meetup will take place on Thursday, June 20, and will serve as the final installment in ABA’s three-part series of Marketing Meetups on topics related to Ingram Spark; this session is titled “Offering Printing & Publishing Services to Your Local Community.”