The Association of American Publishers (AAP) has announced the latest and perhaps most exclusive celebrity to ever have participated in its Get Caught Reading campaign -- Santa Claus!
In Get Caught Reading's newest image, which is inclusive of the "Books=Gifts" message, Santa takes a minute out of his busy gift-delivering eve to read a book. The image is available now on the Get Caught Reading website.
A copy of the poster is being sent to American Booksellers Association member stores participating in the IndieBound program in the December Red Box. Booksellers who would like additional copies of the poster, and anyone who would like a first copy, can download an order form for up to 12 free posters from the AAP website.
Visitors to the AAP site can also send a personalized e-card to spread the joys of a good story this Christmas.