At the upcoming Southern California Independent Booksellers Association trade show, taking place on October 27 and 28, the American Booksellers Association will present new educational programming, and staff will meet with booksellers on the trade show floor.
Show attendees who stop by the ABA booth can discuss upcoming ABA programming with staff, learn about the latest crop of Indies Introduce debut titles, and leave a business card for an extra chance to win a scholarship to the sold-out Winter Institute 2018; a drawing from the pool of submitted business cards will take place at the end of the show. Non-ABA members who attend either show may use the promo code REGF2017 to test-drive an ABA membership for free until January 31, 2018. This offer is available until November 1.
Here’s a look at ABA programming at the SCIBA trade show:
Friday, October 27 – Saturday, October 28, 2017
Sheraton Fairplex Hotel & Conference Center, 601 West McKinley Avenue, Pomona, California
Attending the show will be ABA CEO Oren Teicher, Senior Strategy Officer Dan Cullen, IndieCommerce Specialist Chanthee Keokhaw, and Member Relationship Manager Daniel O’Brien.
On October 27, from 2:45 p.m. to 4:00 p.m., in room Sonoma 2, ABA will present “Maximizing Backlist: Proven Ways to Market, Promote, and Sell Backlist Titles,” an education session that will focus on how backlist titles with proven track records can be as important as frontlist titles for store sales and bottom-line profits. The session, to be led by Dan Cullen, is open to both members and non-members.
On October 27, from 11:00 a.m. to 5:00 p.m., current IndieCommerce users and non-IndieCommerce ABA members can stop by Sonoma 1 for one-on-one sessions with Chanthee Keokhaw. Booksellers can book an appointment for a one-on-one session in advance. Stores that sign an IndieCommerce or IndieLite contract at the show will be entered to win a free first year of service.