The full-color, 20-page consumer circular, slated to arrive in stores in early October, will feature more than 200 frontlist and backlist titles for children and teens, all suggested by ABA member booksellers; it also carries no fourth-quarter/holiday branding so booksellers can use it throughout the year. This year’s cover, which was chosen by the ABC Children’s Group Advisory Council, features new art from Ryan T. Higgins, the author of Mother Bruce, Hotel Bruce, and We Don’t Eat Our Classmates (all Disney-Hyperion).
New this year, the inside of the back cover will feature a full list of the titles contained in the catalog, along with checkboxes for ease of ordering or wishlist-making; booksellers are encouraged to add imprinting to their catalog, which will appear on both the front and back covers.
Members of the ABC Children’s Group at ABA will automatically receive 250 free catalogs with no imprinting (stores can join the ABC group here). ABA stores that have opted to receive the Children’s White Box mailing will automatically receive 20 free catalogs with no imprinting. The online order form is for purchasing additional catalogs, either imprinted or plain.
Additional catalogs are available in units of 500 copies. The cost for each additional 500-unit is $30 for ABC Group members and $40 for non-members, shipping included. The one-time plate cost for imprinting, if desired, is $85 for ABC Group members and $135 for non-members. (Full details are available on the order form.)