September Marketing Action Kit Preview

The September Marketing Action Kit includes:

• Your initial supply of October Book Sense Picks fliers. If you have requested more than 200 fliers, the balance will be shipped to you under separate cover. If you would like to adjust the quantity of fliers you are receiving, please contact Linda Ford at [email protected]
  
• A pad of the Book Sense Halloween Top Ten Picks flier, produced in conjunction with the Association of American Publishers and Get Caught Reading. If you would like additional pads of fliers, please contact me at [email protected]
  
• An Event Kit and Contest Materials for the POLAR EXPRESS promotion, produced in conjunction with Houghton Mifflin and timed for the release of the movie on November 10. Create a "Polar Frieze" in your store and promote children's literacy!
  
• Also from Houghton Mifflin, a packet of materials to help promote the 50th Anniversary of J.R.R. Tolkien's LORD OF THE RINGS
  
• Easelback posters from St. Martin's (THE OLD MAN AND THE TEE by Turk Pipkin ... Enter the contest and win a golfing trip to Scotland!); And HarperCollins Children's Books (IDA B by Katherine Hannigan ... The #1 pick on the Book Sense Fall Children's List)
  
• Shelf-talkers for September Picks from Random House and HarperCollins
  
• New catalogs from Taylor Trade Publishing (distributed by NBN), America's Test Kitchen (Cook's Magazine), Wizards of the Coast, Ediciones Ekare, Lobster Press (Canada), Thomson Peterson, Unbridled Books (publishers of the #1 Pick for October)
  
• Sell sheets, special offers, off-the-list title announcements and more from: Continuum, HarperCollins (Rayo, Avon, Eos, Children's Audio), IPG (Barnesyard Books), NBN, Children's Publishing, Rodale, Disinformation Company, Tor/Forge, Barefoot Books, McGraw-Hill, Hyperion Books for Children/Miramax, Little Brown Children's Books, Entrepreneur Press
  
• Blads, CD samplers, new product announcements, and more from:
  Ten Speed Press, HighBridge Audio, Artemis Records, Putumayo World Music,
  Tell Tale Press, HarperCollins Children's Books, Taylor, Newmarket Press, Creative Publishing International
  
• The latest "Monthly Missive" newsletter from Carl Lennertz at HarperCollins
  
• The September issue of Book Page
  
• A copy of the latest New Yorker insert, "Book Sensibility" reprinted from the July 5th issue
  

OF SPECIAL INTEREST:

ABA EDUCATION 2005 SURVEY -- In accordance with the number one goal in ABA's current strategic plan, we are embarking on a program to grow the Association's educational offerings, and we need your help in determining what topics and formats best fit your needs. PLEASE take a few minutes to complete the survey and return it by mail, fax, or in person at any of the upcoming regional bookseller association trade shows. Thanks for your help!

Cheers,

Mark Nichols
Director, Book Sense Marketing
[email protected]