The American Booksellers Association will present the education session “Independent Bookstore Day: Celebrate With Success” at the upcoming Southern Independent Booksellers Alliance’s annual fall trade show at the Spartanburg Marriott in Spartanburg, South Carolina, taking place from Friday, September 13, to Sunday, September 15, 2019.
In the education session, to be held Friday, September 13, from 10:00 to 10:50 a.m., booksellers will learn how they can make the most of Independent Bookstore Day (IBD), the national celebration of independent bookselling that this year featured 575 participating stores, many of which reported increased sales and foot traffic plus a boost in brand awareness.
Because of the national growth of this successful program, ABA has agreed to take on the management of IBD for 2020. This session will offer information on how to order and make the most of the IBD exclusive merchandise, how to organize and publicize your store’s party to bring people into your store, and how to strategically use social media to increase sales and community participation. The session is open to both members and non-members of ABA.
Booksellers attending the SIBA Discovery Show are also invited to stop by the ABA booth to say hello to Board President Jamie Fiocco, CEO Oren Teicher, Senior Program Officer Joy Dallanegra-Sanger, IndieCommerce Specialist Chanthee Keokhaw, and Senior Membership Manager Daniel O’Brien.
In addition, ABA is leading three roundtable sessions from 1:45 to 3:50 p.m. on September 13:
- Making the Most of ABA Membership: New ABA members, booksellers at newly opened stores, and anyone else interested can join ABA’s O’Brien to talk about the programs and resources the association provides to strengthen independent booksellers’ businesses.
- ABACUS: Using Data to Maximize Your Store’s Success: Along with ABA staff and fellow booksellers, review top-line ABACUS data from the recent survey and discuss ideas for making the most of the numbers.
- IndieCommerce: Discuss or learn about ABA’s e-commerce platforms for indie bookstores.
Booksellers attending the SIBA Discovery Show can also register to meet one-on-one with members of the IndieCommerce staff; book an appointment with IndieCommerce Specialist Chanthee Keokhaw here.
IndieCommerce is currently offering three e-commerce promotions:
- Enter to win one free year of IndieCommerce (total value of $1,425) by submitting an IndieCommerce contract between September 1 and October 31.
- Receive three free months of IndieLite service for former My Books and More (Baker & Taylor) stores; get your first three months free, then pay $25 per month for the remaining nine months of the year (total value of $600).
- Sign up for IndieLite between September 1 and October 31 and pay half price for the entire year, just $25 per month.
ABA members also have a chance to win a scholarship to Winter Institute 2020 in Baltimore, Maryland. Just leave a business card at the ABA booth, and one winner will be selected at random from all the cards received during the fall shows.
Non-ABA members can test drive an ABA membership for free until January 31, 2020, by attending one of the fall regional trade shows and collecting the promotion code to be used during the membership registration process.
The 2019 fall regional trade show schedule is as follows:
Southern Independent Booksellers Alliance (SIBA)
Friday, September 13 – Sunday, September 15
Spartanburg Marriott, 299 N. Church St., Spartanburg, South Carolina
Northern California Independent Booksellers Association (NCIBA)
Friday, September 20 – Saturday, September 21
Hyatt Regency San Francisco Airport, 1333 Bayshore Highway, Burlingame, California
Southern California Independent Booksellers Association (SCIBA)
Friday, September 27 – Saturday, September 28
Sheraton Los Angeles San Gabriel, 303 E Valley Blvd., San Gabriel, California
New England Independent Booksellers Association (NEIBA)
Wednesday, October 2 – Friday, October 4
Rhode Island Convention Center Ballroom, 1 Sabin St., Providence, Rhode Island
Heartland Fall Forum (Midwest Independent Booksellers Association/MIBA and Great Lakes Independent Booksellers Association/GLIBA)
Wednesday, October 2 – Friday, October 4
Renaissance Cleveland Hotel, 24 Public Square, Cleveland, Ohio
Pacific Northwest Booksellers Association (PNBA)
Sunday, October 6 – Tuesday, October 8
Red Lion on the River – Jantzen Beach, 909 N. Hayden Island Dr., Portland, Oregon
Mountains and Plains Independent Booksellers Association (MPIBA)
Thursday, October 10 – Saturday, October 12
Renaissance Denver Stapleton Hotel, 3801 Quebec St., Denver, Colorado
New Atlantic Independent Booksellers Association (NAIBA)
Tuesday, October 15 – Thursday, October 17
Crowne Plaza, 2349 Marlton Pike W., Cherry Hill, New Jersey
Watch for more details on the regional shows in upcoming editions of BTW.