The American Booksellers Association’s first online Marketing Meetup of 2019, to be held from 11:00 a.m. to 11:30 a.m. EST on Thursday, January 3, will feature an open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 — and what didn’t — and to brainstorm new topics for Marketing Meetups to cover in 2019.
While there will be no guest speakers this time, the discussion will be guided by booksellers and geared toward answering the following questions:
- What marketing ideas and strategies worked for your store last year? What didn’t?
- What are your store’s marketing plans for this upcoming year?
- What Marketing Meetup topics did your store benefit from over the past year?
- What topics would you like to see covered at Marketing Meetups in the coming year?
These bookseller-led educational conversations are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Marketing Meetups are open to all ABA member booksellers, so anyone who would like to participate should e-mail IndieCommerce Director Phil Davies for an invitation and instructions.