Sign Up for ABA’s Upcoming Marketing, Technology Meetups

The American Booksellers Association offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both.

On Tuesday, October 8, at 2:00 p.m. EDT, ABA will host a Technology Meetup on alternative payment methods. Whether in-store or at an offsite event, collecting payment is a key part of booksellers’ day-to-day business, but with so many payment options to choose from — such as Square, PayPal, Chase Pay, and more — it can be difficult to figure out which one is best.

Guest speakers will be Dave Lucey of Page 158 Books, Jocelyn Shratter of Bookshop Santa Cruz, and Cindi Whittemore of Ink Spell Books.

On Thursday, October 17, at 11:00 a.m. EDT, ABA will host its next Marketing Meetup, which will look at marketing Libro.fm audiobooks. ABA affinity partner Libro.fm enables independent stores to sell digital audiobooks through a co-branded experience. Watch next week’s issue of BTW for more details.

Booksellers must register to attend the Marketing or Technology Meetups; to attend both types of meetups, booksellers will need to register for each. Booksellers who sign up through Zoom will be added to ABA’s Marketing and/or Technology Meetup mailing list. Learn more about ABA meetups here.