In the upcoming weeks, the American Booksellers Association will present two new marketing meetups: “Hosting Successful and Profitable Local Author Education, Marketing, and Event Programs” on Thursday, April 25, and “Marketing the Well-Read Black Girl Book Club” on Thursday, May 9.
The April 25 Marketing Meetup is the first in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.
All booksellers are invited to participate in these bookseller-led educational conversations, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail firstname.lastname@example.org for an invitation and instructions.
During the Marketing Meetup on Thursday, April 25, at 11:00 a.m. EDT, booksellers will be discussing the author education, marketing, and event programming at their stores. Topics to be covered are hosting local author education days, paid-for dedicated author consultations, paid-for in-store marketing, consignment, event opportunities for local authors, bridging the gap in conversations between a bookseller and a local author, and how and where to receive resources or refer authors. Guest speakers will be Josh Floyd, manager of business development for IngramSpark; Jamille Christman of Eagle Eye Book Shop in Decatur, Georgia; and Samantha Kolber of Bear Pond Books in Montpelier, Vermont.
During the “Marketing the Well-Read Black Girl Book Club” Marketing Meetup on Thursday, May 9, at 11:00 a.m. EDT, booksellers will hear from Glory Edim, the founder of Well-Read Black Girl (WRBG), a book club turned literary festival that provides a vital space for black female readers and writers to connect and grow in conversation. ABA has partnered with Edim to bring book club meetings to independent bookstores and has invited booksellers to sign on to host WRBG book clubs. In this Marketing Meetup, guest speakers will review the overall goal of Well-Read Black Girl, talk about the marketing initiatives they have taken so far as well as what they expect from their upcoming WRBG book club events, and share tips from previous experiences.
In addition to Edim, guest speakers will include Kimberly Jones of Little Shop of Stories in Decatur, Georgia, and Deidre Dumpson of WORD Bookstores in Brooklyn, New York, and Jersey City, New Jersey.
Watch Bookselling This Week for more news about upcoming Marketing Meetups.