The IndieCommerce Institute, to be held on Tuesday, January 22, in conjunction with the 2019 Winter Institute in Albuquerque, is an interactive, classroom-style workshop for users of the American Booksellers Association’s IndieCommerce platform.
Booksellers can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon seminars for $118; Winter Institute registration is not required to attend the IndieCommerce Institute. Lunch is included for ABA members who register for both seminars.
The morning seminar, to be held from 9:00 a.m. to 12:30 p.m., will feature two sessions:
- Website Design (9:00 a.m. – 10:30 a.m.): A well-designed website with an impressive interface and brand consistency geared toward creating a better user experience is key to converting site visitors into customers. Does your website’s homepage provide value to your site visitors? We will discuss clever and easy ideas for the homepage and various design aspects of websites, such as banners, graphics, and slideshows, in addition to reviewing successful websites where design has made a difference.
- Content Creation and Management (11:00 a.m. – 12:30 p.m.): Are you providing customers with content they want and expect plus products and services that are unique to your store? Are your customers able to find these unique products on your website? We will walk you through the steps for creating and displaying custom products; customizing book product pages with staff reviews, book trailers, and digital assets; promoting special offers and signed editions; and uploading your store inventory to your website. We will share best practices and tips from members on using weekly/monthly checklists for content management.
The afternoon seminar, to be held from 1:30 p.m. to 5:00 p.m., will also feature two sessions:
- E-Commerce Administration (1:30 p.m. – 3:00 p.m.): Are you utilizing all the e-commerce tools available on your IndieCommerce website? Not sure? We will explore configuration options for shipping, payment, coupons, sales tax, checkout messages, e-mails, invoices, and more and provide detailed instructions for using the Drupal “Rules” feature to add customization.
- Managing Online Orders (3:30 p.m. – 5:00 p.m.): You have a well-designed, user-friendly website promoting books, sidelines, and services, and online orders are coming in. But receiving an online order is just the beginning. Establishing an efficient and cost-effective process for handling these online orders is critical for any business. We will discuss various fulfillment options as well as best practices for processing orders, handling bulk orders, recognizing fraudulent orders, and creating sales reports.