Sign Up to Send the Indie Next List E-Newsletter to Your Customers

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On Thursday, May 7, the May Indie Next List e-newsletter, powered by Shelf Awareness, was delivered to 635,719 customers at 159 ABA member stores.

Booksellers are invited to sign up now to send the free monthly adult or quarterly Kids’ Indie Next List e-newsletters to their customers.

The store-branded e-newsletter for adults, delivered on the first Thursday of each month, features:

  • The month’s Indie Next List titles, with bookseller quotes
  • “Buy Now” buttons that lead to the purchase page for the title on the sending store’s website
  • An interview with the author of the month’s #1 title

An example of May’s Indie Next List e-newsletter can be seen here.

The quarterly Kids’ Indie Next List is divided into two e-newsletters that are sent about six weeks apart. Each newsletter includes:

  • Half of the titles featured on the Kids’ Indie Next list (based on publication dates)
  • Five of the top 10 titles
  • An author Q&A with the number-one pick for that list

The second volume of the Spring Kids’ Indie Next List e-newsletter was sent on Thursday, April 23, to more than 523,000 customers at 149 ABA member stores; see an example of the most recent Kids’ Indie Next List newsletter here. The first volume of the Summer 2020 Kids’ Indie Next List e-newsletter will be delivered to stores on Thursday, June 18.

The American Booksellers Association and Shelf Awareness teamed up in 2016 to launch this free e-newsletter program for independent bookstores. To sign up, stores should complete this form on A username and password are required to access the form; booksellers who need login information can email [email protected].

During the sign-up process, booksellers will be required to upload their store logo and a CSV file of their email list (instructions are on the form). Stores will retain ownership of their mailing lists, and customers will not be added to any other lists. New sign-ups will get to see a sample of their e-newsletter about a week before it is sent to customers.

Questions about the Indie Next List e-newsletter program should be sent to ABA Chief Operating Officer Joy Dallanegra-Sanger.