During the month of August, the American Booksellers Association will present two Marketing Meetups, one on paid social media advertising and the other on marketing romance books, plus a Technology Meetup that will focus on the video platform Crowdcast. Sign up and learn more about ABA meetups here.
August 6 at 1:00 p.m. ET: Marketing Meetup: “Paid Social Media Advertising”
During this session, Alana Haley of Schuler Books & Nicola’s Books and Peter Makin and Caitlin Marsh of Brilliant Books will speak to their use of paid advertising options through Facebook, such as Facebook Ads and Boosts.
In addition, Cassandra Cross and Jordan Brannon of Coalition Technologies will also be offering further advice and tips on pay-per-click advertising.
August 13 at 1:00 p.m. ET: Technology Meetup: “Crowdcast”
As virtual events become increasingly important, good information about hosting options is increasingly important. Steve Fisher, Crowdcast specialist and a general fan of indie bookstores, has offered his time to provide a brief demonstration of how to create an event through Crowdcast. He will be available to answer questions regarding the platform during this session.
August 20 at 1:00 p.m. ET: Marketing Meetup: “Romance Books, They’re Good for You”
Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide?
In this session, booksellers will hear from several guest speakers on a bevy of topics, such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.