To help spur sales at indie bookstores, HarperCollins has launched a month-long eBook/print crossover promotion. Throughout July, customers who purchase the Kobo eBook version of the new Simon Van Booy title, The Illusion of Separateness, from an ABA member store will be eligible to receive 30 percent off the Van Booy print backlist collection.
Customers must present their Kobo eBook proof of purchase at in-store checkout to receive the discount, and stores must report transactions directly to their HarperCollins sales reps. Additional details on receiving credit for applicable titles can be found here.
An animated web banner for use on store websites, as well as a printable PDF, is available in the Kobo section of BookWeb’s Designs and Downloads. Shelf-talkers for The Illusion of Separateness were sent to stores in the July Red Box mailing.