Take Note: Last-Minute Tips to Promote Independent Bookstore Day

Printer-friendly versionPrinter-friendly version

For many bookstores, Independent Bookstore Day (IBD) is second only to the Christmas season in terms of sales. Now, with less than two weeks left before Saturday, April 29, booksellers can use these last-minute tips to promote the event via social media and other marketing channels.

IBD logoDouble-down on promotion before April 29:

Take note of best practices for Twitter, Instagram, and Facebook:

  • Always use the hashtag #BookstoreDay and the handle @BookstoreDay in posts about IBD.
  • Use photos, videos, and gifs on all of your social media channels.
  • Follow other stores, publishers, and book-related social media accounts.
  • Participate in two IBD Twitter chats, scheduled for April 21 at noon ET and April 27 at 3:00 p.m. ET.
  • See the full Social Media Best Practices primer here.

Order your Independent Bookstore Day totes and T-shirts now:

  • Order IBD tote bags, now $65 for a bundle of 10, marked down from $75. No set retail price and free shipping.
  • Order IBD t-shirts, now on sale individually for $10 each. Shipping is free. Tote bag and T-shirt orders will arrive about one week before April 29.
  • Orders of exclusive IBD items (not T-shirts and totes) will arrive on or before April 22.

Take advantage of Libro.fm’s free audiobook promotion for IBD: