Following last year’s success, the American Booksellers Association –– with the support of IndieBound’s publisher partners –– is reprising the Thanks for Shopping Indie promotion this holiday season.
To participate, bookstores will mount a Thanks for Shopping Indie display of bookseller-chosen titles from November 30 (Small Business Saturday) until December 7 or later. Each of the promotion’s titles have appeared on an Indie Next List or Indie Bestseller List during 2013. And each comes with its own built-in holiday present for booksellers to share with their customers.*
Bookstores that participated in Thanks for Shopping Indie 2012 will automatically be signed up for this year’s promotion; however, they may opt out by e-mailing Senior Program Officer Joy Dallanegra-Sanger with the subject “TfSI opt-out.” Booksellers who are new to the promotion must sign up via the registration form on BookWeb by October 14, 2013.
Participating publishers are offering close to 80 titles –– including adult fiction and nonfiction, hardcover and paperback, and broad selection of children’s books –– for booksellers to chose from. The promotion titles may be viewed here.
Display and promotion materials, such as downloadable logos, table cards, web banners, and posters, will be available soon in the DIY’s Designs and Downloads.
*Visit Thanks for Shopping Indie on BookWeb for complete details and requirements.